Topical Products Bringing CBD to Mass Retailers

topical products are bringing CBD to mass retailers

After the Farm Bill was signed in late 2018, it became open season for CBD products to penetrate into all aspects of our lives. Not only are CBD oils more available (due to an influx of new brands that I review here), but we saw a rapid expansion of edibles like gummies and drinks, not to mention pills, capsules, vapes, and even CBD products for pets.

But most of those products already existed well before last year’s legislation. One area of commerce that had relatively few products of this type, but has seen a recent boom, has been the personal care industry.

The Growth of CBD Topical Products

As detailed in this article on Yahoo! Finance, a lot of the introduction of CBD into the world of topical products was seen when a company called Green Growth started selling their products at the major shoe chain DSW.

Their Seventh Sense Botanical Therapy topical products were distributed to 96 locations of the shoe giant, just as a test to see how they would do.

CBD skin relief cream from GreenRoads

They weren’t sure what would happen – neither Green Growth nor DSW. There wasn’t really any promotion, the sales associates weren’t given much education or training, but the sales have well surpassed both companies’ expectations so far. It is deals like this that have brought new awareness to topical CBD products to the masses. This rise is expected to continue, as Green Growth has announced an expansion strategy in partnership with Simon Properties malls to open more CBD stores. They have already opened stores in malls in three states and have plans for more expansion.

Outside of stand-alone CBD shops popping up in shopping malls, some of the large mass retailers are getting into the game, too. Neiman Marcus has announced that they will begin to sell CBD beauty products as part of its Trending Beauty initiatives. They will carry topical products from a variety of top brands both on their website as well as physical stores (starting with five upscale locales).

Why Topicals?

Many just think of CBD as a product that you ingest. While oil tinctures are the top-selling CBD products, you would be surprised to hear that topicals come in at #2, even ahead of the popular edible products.

They have great use in skin care and beauty products, which I detail here. On top of that, they can also provide relief from aches and pains when applied topically.

full spectrum pain management balm from ThoughtCloud CBD

Just like when you use Icy Hot when you have sore muscles or aching joints, topical products infused with CBD work in much the same way, penetrating through the skin to treat the pain and inflammation at its source. CBD has natural anti-inflammatory properties that can reduce swelling in the affected area, is rich in antioxidants to cleanse the area from within, and has antifungal and antibacterial properties that can soothe the skin.

As you can see, there are a number of ways that topical CBD products can provide benefit. If you’re interested in these kinds of personal care products, I recommend taking a look at these favorites of mine. While it is nice that the big retailers are starting to catch on, I prefer to buy from CBD-dedicated brands that have it down to a science. My recommendations are:


T.J. LaPanta is a Florida based aspiring comedian and health nut.
When he's not trying to hack his way through a post-graduate degree, he's slaving away in the kitchen, working out, or trying to score a date.

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