February 28, 2019

Martha Stewart to Develop CBD Products

Martha Stewart partners with Canopy Growth for CBD product line

It seems like all that time that Martha Stewart has been spending with Snoop Dogg has begun to rub off on her. Of course, we all know Snoop D-Oh-Double-G as one of the world’s preeminent pot smokers, and it looks like that influence has carried over to the business interests of his co-host as she has announced that she is getting into the CBD industry.

On Thursday, Stewart made the announcement that she is partnering with a company called Canopy Growth to develop a line of cannabidiol products. Products in the catalog will be for both human and pet use.

Martha Stewart Launches CBD Product Line

Before you think that she is digging deep into this, it is expected that she will more be playing an advisory role. Of course, considering all of the different business interests she has, this is to be expected. It’s better to leave all of the logistics of cultivation, extraction, and distribution of these products to a trusted team. She will be partnering Sequential Brands Group, a company that she has worked with for many years, to oversee this new brand. With the attachment of her name and the opportunity in the booming CBD industry, the stock price of Sequential surged after the announcement.

As said by Stewart in a statement released to the press, “I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living.

I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”

Martha Stewart CBD products

The marijuana company that she is partnering with for the crops for this operation, Canopy (based in Ontario, Canada), is currently the largest producer of pot in the world. They have stated plans to invest between $100 and $150 million in an industrial hemp park in New York to support this new venture. Certainly, aligning with a brand with cache like Martha Stewart carries, I can only imagine this will be a fruitful relationship for all.

This isn’t Canopy’s only foray into partnerships with big-name brands, as they have also recently announced a partnership with Constellation Brands (makers of Corona) to develop a beer infused with CBD.

Other Celebrities With CBD Brands

Martha Stewart is far from the only celebrity that has attached their name to this popular alternative medicine. I’ve written about a number of celebrities who endorse CBD on this site. If you want to take a look at more detail on some individual cases, take a look at the links below for their stories:

It certainly has become a booming industry in the past year – and expected to grow astronomically in the coming years! I’m looking forward to seeing which, if any, of these celebrity brands can stake their claim among the best brands I review here: hlcomic.com/best-cbd-oil-reviews/.

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T.J. LaPanta is a Florida based aspiring comedian and health nut.
When he's not trying to hack his way through a post-graduate degree, he's slaving away in the kitchen, working out, or trying to score a date.

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